Where Sports Meets Digital Innovation.
DIGIBRAND is a European initiative empowering athletes to elevate their personal brands through AI-driven tools and digital literacy. As part of the Erasmus+ Sport Program, DIGIBRAND bridges the gap between sports and technology, offering innovative resources to help athletes connect, grow, and thrive in the digital world.
Our mission is to equip athletes with the skills and strategies needed to thrive in the digital age, helping them connect with fans, sponsors, and the wider community through authentic storytelling and effective branding.
Shaping the future of athlete branding through innovation and education.
We work alongside coaches, digital marketers, and industry experts across Europe to deliver tools and training that empower athletes to unlock new opportunities. Our impact extends beyond individual athletes, we aim to set new standards in digital literacy and branding within the sports community.
An AI-Driven Digital Marketing Toolkit to optimize athletes’ content, track audience engagement, and boost reach with advanced AI tools designed specifically for athletes.
An Online Reputation Management System to monitor athletes’ online presence, receive real-time alerts, and manage digital reputation with confidence.
An Interactive E-Learning Platform to develop digital literacy skills through expert-led webinars, tutorials, and gamified learning modules tailored for athletes at all levels.
Empowerment: Giving athletes the tools and knowledge to own and grow their digital brands.
Innovation: Leveraging AI to transform how athletes manage and present their online presence.
Authenticity: Encouraging genuine storytelling to help athletes connect meaningfully with their audiences.
Collaboration: Working with experts, coaches, and marketers to deliver impactful resources.
Inclusion: Supporting athletes from all backgrounds with equal access to tools and opportunities.
